Sunday 19 April 2015

Come back to it


REFINE IDEAS

Whether it's making plans for an event, designing a logo, sending an email, writing a letter or creating content for a blog page. Work out what you want to achieve, outline the content, jot down some notes, scamp out first drafts...and wait before sending. We're living in a fast-paced, quick-fix, immediate gratification period, brought about by the digital age. All too often, we'll rush things through without really considering what we're really trying to achieve. The quality of what we want to see, feel, portray - is greatly affected by the amount of time we put in. Chances are, the first idea we have, won't be the best one, so we need time to mull over inspired ideas and play with a few options before something that really works comes through to the forefront of the mind.

The writer understands this process of creating over a great length of time - Khaled Hosseini took a long time and many rough drafts to write The Kite RunnerHe'd spend weeks going down a blind alley before choosing to rip everything up and start again. This painful process is necessary for creating great bodies of work. It takes patience and periods of discomfort exploring every possible avenue before eventually striking the right path and creating a work of great value.

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