SOCIAL WORKING
We spend a lot of time with the people at work. And we all like to work with people we like being around. That's why socialising is key for getting and retaining business.
It's a fact. Booze wins business. The act of buying someone a drink, having some decent chat when we've loosened up and getting to know someone beyond the pleasantries and becoming their 'friend' essentially, means we're more likely to get their business in future.
Calling up and arranging for a 'drink' is an easy way to get back into someone's frame of mind after a short absence. So, even though it's been my third night on the trot and I really didn't want any more beer, when I got asked to go down to the pub for a quick drink tonight, it was always going to be a yes to the boss. And a quick beeline to the bar for that first goodwill friendship gesture will mean a few favours and forgiven's are banked for more work to come further down the line.
It's a fact. Booze wins business. The act of buying someone a drink, having some decent chat when we've loosened up and getting to know someone beyond the pleasantries and becoming their 'friend' essentially, means we're more likely to get their business in future.
Calling up and arranging for a 'drink' is an easy way to get back into someone's frame of mind after a short absence. So, even though it's been my third night on the trot and I really didn't want any more beer, when I got asked to go down to the pub for a quick drink tonight, it was always going to be a yes to the boss. And a quick beeline to the bar for that first goodwill friendship gesture will mean a few favours and forgiven's are banked for more work to come further down the line.
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