BELIEVE IN THE WHY
If we wish to follow the truest path in life, we need to identify the reason why we want to take it. Innovators in business have identified where their products have been successful over their competitors, because they have started from the very heart of why they are doing what they do.
A study about Diffusion of Innovations shows us where the greatest achievers move their products through and past the point in the curve where success is realised. In the following video, Simon Sinek identifies where success comes from the heart and by starting with the question 'Why' we choose to do what we do, we can all be more successful in life.
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