Sunday 31 May 2015

Implicit Association


HOW PREJUDICE ARE YOU?

We are all affected by our associations and interactions with other people. Our preferences can be made up from early childhood, influenced by parenting, peers and popular opinion. No matter if we think we're biased or not, our unconscious minds tell a different story... and very few of us are totally without prejudice.

Implicit Association
Taking tests to determine colour, weight, age, sexuality, gender preferences can alert us to how unconsciously, or unintentionally, we favour one group over another. There are arguments to say this kind of testing only really tells us about the social groups we know or don't know and isn't a true test of our biases, but can surprise our conscious selves to the unconscious traits affecting our decisions and presumptions. Take the test to see how you might be more unconsciously biased than you realise.

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